Hitachi is the company behind the Magic Wand, one of the most popular personal massagers in the world. Originally manufactured as an actual massager to relieve sore muscles, the device was famously used as a vibrator by sex educator Betty Dodson in the late 60s and popularized as a powerful clitoral stimulator. It soon became an icon of the growing sex-positive feminist movement.
Around for over 30 years, the Magic Wand family features only two products – the original Magic Wand vibrator and a newer, rechargeable model. With consistently good reviews, coverage by such giants as Cosmopolitan and Time Magazine and a fan base that includes industry bloggers, therapists and experts, Hitachi’s award winning vibrators must be doing something right.
Since 2014, Hitachi Magic Wands have been officially rebranded “Magic Wand Original”, though the original Hitachi name remains in popular use throughout the world.
The Hitachi Magic Wand is powerful, reliable and durable. Its clean, unassuming design has long become instantly recognizable and iconic. We believe the Magic Wand deserves a pride of place in any self-respecting sex toy collection not just because of its amazing history, but because it’s still one of the best vibrators around.